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Marketing Academy - PPC

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Managing a live PPC campaign

You’ve worked hard, your campaign is live but maybe it’s not performing as well as you’d hoped? Or maybe you ...

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Keyword Research and where to begin

Earlier in the series of articles, you will have read how important it is to have a strong keyword plan ...

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How to build a PPC Strategy

There is no point in investing your budget into Pay-Per-Click advertising without a goal in mind or make that multiple ...

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Understanding Pay-Per-Click Lingo

Part of what makes PPC so difficult to understand are the terms that are used to describe some of the ...

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What is PPC?

It’s time to get stuck into something technical as we dive into the world of PPC marketing for our latest ...

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